Make content at scale, with your voice intact.
AI-assisted production for text, images, audio, and video. A journalist's hand on every word that ships. Volume without flatness, speed without slop. The flagship of this practice.
A small AI practice for organizations that want to use the technology well. AI-assisted content at scale, custom solutions of every shape, and strategy backed by real domain experience in the fields your work actually touches.
The Wolf, signet
A boutique is defined by what it leaves out. These are the three engagements I take.
AI-assisted production for text, images, audio, and video. A journalist's hand on every word that ships. Volume without flatness, speed without slop. The flagship of this practice.
Custom chatbots when those help. Automations, workflows, internal tools, decision aids, and document pipelines when those help more. The right shape for the job, not whatever happens to be trendy this quarter.
Where to start, what to avoid, which models earn the budget. Backed by real working experience in journalism, small business, coaching, healing, nonprofits and civic work, sustainability, education, communications, and storytelling.
A boutique works because of what it leaves out. The fields below are where I have earned the right to advise, through career, lived experience, study, or all three.
Two decades of working journalism, anchored by a UC Berkeley M.J. and the Logan Prize for Excellence in Investigative Reporting. At the bleeding edge of new technology since 2005, when fewer than a hundred people in the world were publishing video to a blog. Reporting credits from the San Francisco Public Press to The Tesla Space. The same editorial craft applies outside the newsroom: brand voice, executive communications, internal narrative, audio storytelling, and the production work that ships it.
Founder, operator, and advisor across multiple ventures. Plain-language P&L instincts, pricing intuition, hospitality and short-term rental work, and the kind of decision frameworks owners actually use when they have to choose what to build next.
The business side of being a practitioner. Working with coaches, wellness pros, and the brands, shows, platforms, and communities they build around their work. Content systems, audience building, production layers, and the operational architecture that keeps the practitioner focused on the practice.
The one field on this list where my own life is the credential. Psychedelic-assisted therapy, neurodivergent identity, and the long quiet work of integration after difficult things. The AI tools I build for this terrain are designed to support a person's care, never to stand in for it.
Grant writing, donor communications, policy framing, and the slow patient work of civic infrastructure. Years of housing and land-use organizing where everyone at the table is working a different angle. Volunteer leadership on local political campaigns. The kind of building work that holds up because the people inside it want it to.
Active study and applied work. ESG reporting, urban greening, regenerative food, and the kind of communication that takes the science seriously and refuses to greenwash the rest.
Tooling for teachers, students, and institutions. Adaptive learning frameworks, IEP support, scholarly research workflows, and skill-building paths that hold up in a real classroom or a real career.
Screenplays, story structure, film criticism, interactive narrative, and world-building. The long arc of a creative practice that has to keep finishing things, not just starting them.
If your work lives outside these, I'll tell you. Boutique means I won't pretend.
A patient, well-trained AI companion for mental health support and 12-step recovery work. Caveated, never substituting for a clinician.
Meet Clarity→Market sizing, pitch shaping, decision support. The strategic toolkit founders wish they had on day one.
Try EIS→Three tools for working journalists: NewsLens, Ground Work, DataDive. Built by a journalist for newsrooms that move fast.
See the suite→Find, draft, and tailor grant applications for nonprofits and mission-driven orgs. Less time chasing, more time delivering.
Try GrantMaster→
Award-winning journalist AI entrepreneur Pickaxe Evangelist (emeritus)
I spent fifteen years as a working reporter and editor, learning how to cut through noise, find what matters, and put it in language anyone could read. That training turned out to be exactly what generative AI demands. The tools are powerful. The judgment is the whole job.
IntelliBotique is the boutique I built to bring that judgment to organizations ready to move. I take a small number of clients each year, and I do the work myself. No account managers. No farmed-out drafts. No process where a practitioner should be.
"A wolf doesn't ask permission. It reads the terrain, moves decisively, and does the work."
I'm also the founder of TranquilTech, a pre-seed startup that grew out of this practice. Its first product, Mycelial, is in public prelaunch right now. Because the best advice on this technology comes from someone who has not stopped using it.
Read the long versionHourly counsel when you need a smart answer and a clear path forward. Bring the problem; leave with a plan.
Up to 20 finished pieces a month. One week turnaround, on your voice, with a journalist's hand on every word.
Quarter-time, senior, and embedded. About ten hours a week across content, custom AI, brand identity, production setup, platform architecture, and counsel.
IntelliBotique is the practice. TranquilTech is the pre-seed startup I founded through it. Mycelial is TranquilTech's first product, currently in public prelaunch. Real product work keeps the advice honest.
Fifteen minutes. No pitch deck. No follow-up sequence. Just a real conversation about where you are and what AI can plausibly do for you.
Book your fifteen minutes