A Boutique AI Practice Est. 2023 · Nevada City, CA

Send the wolf. Get it handled.

A small AI practice for sole proprietors, small businesses, and the occasional midsized one, adding technology to the work they already do. New websites, AI tools and automation, copy and content with a journalist's hand on it, and strategy backed by real experience in the fields your work actually touches.

Book a 15 minute consult Step into the showroom
20+ Years in journalism.
At the bleeding edge
of tech since 2005.
1 Practitioner.
No middlemen.
10 Pieces in the
Showroom
The Wolf, IntelliBotique's signet The Wolf, signet
From the makers of the Crucible An AI contractor that builds any web software to spec. See how it works →
Open An idea a product you own The Crucible ↗ Open A hunch a venture, if you can win it Unicorn Factory ↗ Wiring in An interview a running business Attuned Smelter
On the bench Your kind of work the next Smelter Unnamed
The Forge Builds it, tests it against six gates, and hosts it if you want.
What I do

Three things, done seriously.

A boutique is defined by what it leaves out. These are the three engagements I take.

No. 01

Make content at scale, with your voice intact.

AI-assisted production for text, images, audio, and video. A journalist's hand on every word that ships. Volume without flatness, speed without slop. The flagship of this practice.

No. 02

Build AI solutions that fit the work.

Custom chatbots when those help. Automations, workflows, internal tools, decision aids, and document pipelines when those help more. The right shape for the job, not whatever happens to be trendy this quarter.

No. 03

Strategy from someone who's been in the room.

Where to start, what to avoid, which models earn the budget. Backed by real working experience in journalism, small business, coaching, nonprofits, sustainability, education, communications, and storytelling.

Expertise

What I actually know.

A boutique works because of what it leaves out. The fields below are where I have earned the right to advise, through career, lived experience, study, or all three.

01
Journalism, Audio & Strategic Communications

Two decades of working journalism, anchored by a UC Berkeley M.J. and the Logan Prize for Excellence in Investigative Reporting. At the bleeding edge of new technology since 2005, when fewer than a hundred people in the world were publishing video to a blog. Reporting credits from the San Francisco Public Press to The Tesla Space. The same editorial craft applies outside the newsroom: brand voice, executive communications, internal narrative, audio storytelling, and the production work that ships it.

02
Small Business & Entrepreneurship

Founder, operator, and advisor across multiple ventures. Plain-language P&L instincts, pricing intuition, hospitality and short-term rental work, and the kind of decision frameworks owners actually use when they have to choose what to build next.

03
Coaching, Wellness & Lifestyle Practices

The business side of being a practitioner. Working with coaches, wellness pros, and the brands, shows, platforms, and communities they build around their work. Content systems, audience building, production layers, and the operational architecture that keeps the practitioner focused on the practice.

04
Nonprofits & Small Organizations

Grant writing, donor communications, and the content and tooling that let a team of three work like a team of ten. Small organizations run on the same thin margins as small businesses, and they get the same treatment here.

05
Sustainability, Climate & Food Systems

Active study and applied work. ESG reporting, urban greening, regenerative food, and the kind of communication that takes the science seriously and refuses to greenwash the rest.

06
Education & Learning Sciences

Tooling for teachers, students, and institutions. Adaptive learning frameworks, IEP support, scholarly research workflows, and skill-building paths that hold up in a real classroom or a real career.

07
Websites, Platforms & Search

Sites that load fast, read clearly, and get found. Platform architecture, cross-site SEO, and the refresh work SiteCrafters was built for: a tired site brought current in about an hour, or a new one built from what the business already knows about itself.

08
Creative Writing, Film & Storytelling

Screenplays, story structure, film criticism, interactive narrative, and world-building. The long arc of a creative practice that has to keep finishing things, not just starting them.

If your work lives outside these, I'll tell you. Boutique means I won't pretend.

The Showroom

A few off the rack.

See all ten pieces ↗
Truestone's landing page: Prove what you were allowed to do.
Nº 7 · Added 2026.08.15
Truestone

A dated record of what the rules allowed on the day the work was done, made for investigative genetic genealogy.

See the piece↗
The Unicorn Factory midway: Name a thing. Anything at all.
Nº 6 · Added 2026.08.04
The Unicorn Factory

The house's newest line. Improbable things, made anyway. Name a venture and win it off the booths.

See the piece↗
Recourse's landing page for renters and small landlords.
Nº 2 · Made for The Democracy Studio
Recourse

Court-ready eviction paperwork in plain language. It fills the exact forms and watches the deadlines; it never advises.

See the piece↗
Attuned's landing page.
Nº 9 · Made for TranquilTech
Attuned

It asks how you actually work, then writes it down properly. The longer work is priced on the page, in public.

See the piece↗

The thirty-five chatbots that used to hang here now live in the history of IntelliBotique.

The Wolf EST · 2023
The Wolf behind the Boutique

Josh Wolf, founder.

Award-winning journalist AI entrepreneur Served as Pickaxe's first brand evangelist

I spent fifteen years as a working reporter and editor, learning how to cut through noise, find what matters, and put it in language anyone could read. That training turned out to be exactly what generative AI demands. The tools are powerful. The judgment is the whole job.

IntelliBotique is the boutique I built to bring that judgment to organizations ready to move. I take a small number of clients each year, and I do the work myself. No account managers. No farmed-out drafts. No process where a practitioner should be.

"A wolf doesn't ask permission. It reads the terrain, moves decisively, and does the work."

I also run two sister studios: TranquilTech, which makes software for the work of being human, together, and The Democracy Studio, which makes government paperwork usable. Building products of my own keeps the advice honest.

Read the long version
Sister Studios

Three studios, one workbench.

IntelliBotique builds for businesses. If your project belongs next door, I'll send you there.

TranquilTechtranquiltech.solutions ↗ TranquilTech Software for the work of being human, together. We build for the people who experience everything. What the world calls too sensitive is why everything we build feels inevitable. Visit TranquilTech AttunedJobGenieNeuroSpicy RefugeesInner WorkingsKindling The Democracy Studiothedemocracy.studio ↗ The Democracy Studio · Nevada City, California Democracy runs on paperwork. Most of it is unusable. Flagship products and digital campaigns that make public records and legal processes something a person can actually use. Visit the Studio Products that last, campaigns that move.
Engagements

Three ways to send the wolf.

Hourly counsel, a monthly content desk, or a few hours a week embedded with your team. Plain pricing, and you work with me directly.

See the engagements
The Fixer$250an hour Sending the Wolf$2,500a month The Wolf is on It$6,000a month
A Free Conversation

The possibilities are real.
So is the free consultation.

Fifteen minutes. No pitch deck. No follow-up sequence. Just a real conversation about where you are and what AI can plausibly do for you.

Book your fifteen minutes
Taking two new clients this quarter